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Product Photography
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Packshots
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Frequently Asked Question
What is pack shot photography?
A packshot (also pack shot) is a still or moving image of a product, usually including its packaging and labelling, used to portray the product's
in online advertising on TV or other media.
Why is packshot photography important?
The main aim of the packshot is to display the product exactly how customers will find it in its packaging. Packshots might also show the product in a way mirroring its on-shelf display. It is not to make products look better than in reality. Must look attractive to entice customers to buy.
Where is packshot photography used?
Pack shots are used in online catalogues, social media campaigns and printed catalogues.