Also known as an invisible mannequin, ghost mannequin photography represents the product as if an invisible man/woman is wearing the clothes.
It is done by a ghost mannequin photographer and involves two main components: the clothing item and the mannequin. The front and back sections of the clothes are photographed separately on a form, with careful attention to capturing all the necessary details. At See 360 Degrees Photography we specialise in a range of different photography services including fashion and ghost mannequin photography.
What Are the Benefits of Ghost Mannequin Product Photography?
It shows off the clothing by looking as if it’s worn, allowing your customers to see the features of the garment clearly, such as the neckline, lining detail and even the full inside of the garment. It’s very popular for many brands and retailers due to the low cost and very quick turnaround.
By capturing the garment from multiple angles, customers can get an extensive understanding of the product's features and craftsmanship. This level of detail is especially crucial when customers are making purchasing decisions online.
We do ghost mannequin photography by photographing the item on a mannequin, we then remove the mannequin during post-production, adding back the collar and inside where necessary. The clothing item is cleaned, pressed, and in optimal condition for photography. Any visible labels or tags from the outside are either removed or tucked away.
The mannequin is chosen based on the size and shape that best fits the clothing being photographed. Then it is carefully positioned and dressed on the mannequin to achieve the desired look.
How Much Do Ghost Mannequin Photography Services Cost?
Prices per item, including steaming and ironing, start at $25/image, though there are discounts for larger quantities and multiple angles. However, you should always bear in mind that this is a rough estimate and prices may vary depending on several factors and complexities of the garments or the number of shots needed.
It is advised to collect quotes from a couple of photography service providers in order to compare prices and the services they offer. This will be of great help in finding the best option that fits your budget and meets your specific needs.
Can I Use a Model for Ghost Mannequin Photography?
We usually use a mannequin and, at times, an actual model when a customer requires a particular bend in the leg, etc. Some clothes are better presented and look more realistic when a human model wears them. If the dynamics of the clothes require a live model, the best thing to do is to get a live model for the shoot.
Therefore, when making use of the services of a live model for ghost mannequin photography, you must discuss your requirements with a professional photographer. They are in the best position to provide guidance and help you in planning and executing the photoshoot effectively.
If you’re looking for a fashion photographer in Melbourne, Contact us at See 360 Degrees Photography today!